Posts Tagged ‘Ring Back Tone’

The crucial points for a successful migration

At ECT, a substantial amount of our business is migration. Whether it’s a platform for ring back tones, a network-based contact center or a legacy IN, when a system reaches end-of-life it needs to be replaced. All the client data and features have to be migrated to the new platform and taking care of this is our everyday business. Sometimes, not all features on the old system are migrated and we very often add new features.

A successful migration requires a great deal of planning and a clear strategy. You have to determine when to do the installation, when to do the testing and when to migrate the data. In many cases, the carrier’s employees also need to be trained. At the same time, callers shouldn’t notice the migration.

For the actual migration, there are two approaches. The first is the big bang approach in which you build up a complete parallel system and on the date scheduled for the migration, you flick the switch and shift to the new system. The most important thing here is a fallback scenario which leaves you the option to return to the old system if something doesn’t work the way it should.

The second approach is the more popular one: you migrate everything bit by bit, i.e. customer by customer, service number by service number. The advantage is clear: there are fewer risks and you can test each customer and each data set that you have migrated separately. However, this kind of migration takes much longer.

But how is it done? Prior to moving the data from the old system to ours, we make it “ready for action”. We create admin users and their respective user profiles. That way we make sure that, for example, a certain prompt on the old system will be the same prompt on the ECT system even though the IDs on both systems are different.

For the actual migration, when moving the parameters from one system to the other, we start by extracting the parameters from the old system. We then convert the features used according to predefined rules and mapping files. Finally, we transfer the parameters to the new system. All this is tested until it works to our customer’s satisfaction. After the migration, comes an observation phase where we search for errors, monitor the performance and look for anything out of the ordinary.

The tricky part is always to crack and interpret the old database structure. Fields like “name” or “billing address” are easy to migrate but many others fields are not quite so consistent and cannot be migrated one to one. Another challenge that we face on a regular basis is the extraction and conversion of routing plans. These are extremely difficult to read and vary from service number to service number. Migrating these requires a great deal of time and know-how. We have this know-how here at ECT and in the past, have performed successful migrations from e.g. Siemens INs or Alcatel systems.

When we do a migration, the emphasis is on flawless execution. We want a seamless and flexible transition to our platform to make sure that everything works, no features are missing and involve customers in the migration process whenever necessary.

Do you want to know more about what it takes to do a successful migration? Contact me and I’m sure we can help with your next swap-out.

Value-Added Services with LTE

There has been one recent trend in the telecommunications industry that’s hard to evade. I am talking about mobile broadband, ideally realized with LTE. During the 2010 spectrum auctions carriers spent billions of Euros for LTE frequencies; Deutsche Telekom alone spent about 1.3 billions in the auction, the entire spectrum auction in Germany amounted to 4.38 billion Euros. Sounds like carriers see a huge potential in mobile broadband and a glance at the smartphone market, which is geared towards high speed mobile internet proves this.

The whole idea behind LTE seems to be a substitution of fixed-line telephony and DSL. Of course the extreme high bandwidth helps to achieve high quality of everything that’s transmitted. There is however a downside: LTE does not support voice, which is bad news if you want to substitute fixed-line telephony.

Of all discussed ways to integrate voice with LTE, the general consensus is that the IP Multi Media Subsystem (IMS) is the most promising one. Many carriers, that’s the main point against LTE via IMS, haven’t upgraded their networks for IMS. I don’t think that’s a valid argument. They haven’t upgraded their network for LTE either, and in Europe carriers do have IP-based core networks.

Let’s assume carriers generally have an IMS core and use the SIP protocol. Apart from high-speed mobile data transmission, this would enable new kinds of value-added services:

With LTE we could enhance our Virtual PBX with video telephony and video conferencing. You would have your video phonecall on a smartphone over a fixed-line number. Depending on your phone, it would be possible to share files like presentations with the person you’re having a video phonecall with. A combination of Virtual PBX and LTE would revolutionize meetings. I know of course that video conferences where you can share files already exist. But you don’t have them on your mobile and not with the integration of internal and external numbers.

Ring Back Tones are another service that would invite you to take advantage of LTE. And again we’re talking about video phonecalls. With our ECT Multi Media Ring Back you can show people who call you a videoclip while they wait for you to pick up the phone. That’s no new solution and we’ve already sold multi media ring back solutions that work in IMS networks. However with LTE you could enhance the quality of the ring back video and tone because you can transmit large amounts of data at very high speed.

What other value-added services could you offer with LTE? Please share your ideas with me.